Rebecca Gill

If you’re considering embarking on a website design project, you’re most likely venturing into unchartered territory. Or, at the very least, headed down a path you only travel down every five or so years. Because of this “path not taken”, the road is many times bumpy and it is easy to get side tracked or completely lost along the way. Each week I receive a lot of incoming requests for web design quotes and proposals. I ultimately work with a lot of different small business and personality types. Regardless of the industry, business age, or business owner, many entrepreneurs and small businesses tend to run into the same roadblocks and they typically kill their projects in six quick and (unfortunately) efficient ways. 1. An Unrealistic Budget Many times an entrepreneur or small business owner will set a budget for website design well before they have researched marke... (more)

Current Craze in the Open Source World: Responsive WordPress Themes

Responsive WordPress themes are the current craze in the open source world.  But are they a true requirement or just a bunch of hype thrown out to sell more premium themes to unsuspecting buyers?  Do WordPress users really need to consider upgrading their existing themes to one that is responsive and mobile friendly? At first I was a bit skeptical, but responsive websites have grown on me and it is now a part of daily life for me and my coding team.  I will admit that I considered it hype at first, but once I understood what responsive was all about, I now consider it a requirem... (more)

Introducing Hans: A WordPress Real Estate Theme

Earlier this month we launched a new premium WordPress theme designed for individual realtors, real estate companies, and home builders. The new real estate theme is a Genesis child theme and has functionality similar to the AgentPress theme from StudioPress. An Example of a Real Estate Firm Website Launch A few days before we officially released the theme I received a call from the president of a real estate firm in California. He needed a custom Genesis theme that was capable of integrating with the IDX functionality from Diverse Solutions. Before I could stop myself, I showed o... (more)

Become a Master of the Drip Campaign

Drip marketing campaigns are very effective for sales cycles that occur infrequently or those that take a considerable amount of time to close.   In these situations, you frequently come into contact with a prospective customer well before they are ready to make an actual purchase.  You need to stay in front of them until they are ready and the drip campaign allows you to do just that. My marketing background started in enterprise software sales where a given prospect could be in the sales funnel for six to twelve months.   We would have a new visitor reach our website while the... (more)

Social Media Isn’t Just a Buzz Word

For the last few years social media has been the talk of the internet.  Websites like Quora and Pinterest have become the Cinderella stories of the tech world.  What originally started out as a novelty, has now become an integral part of SEO and content marketing tactics.  Everyone wants to be seen on these social networking websites or be heard talking about how cool they are to use for marketing. My Travels Within the World of Social Media My social media experience started with Facebook.  It was just at the start of the social networking craze.  I was interviewing au pairs (aka... (more)