Today I am meeting with a client to review the design and build of his new
website. Quite frankly I’m not looking forward to this meeting. I am
the barrier of bad news.
When I originally accepted this project, I could see Google had indexed about
1,000 pages within his domain. While it would take some time to migrate and
optimize this many pages, I was up for the challenge. The goal is to give
him a more SEO friendly site that he can maintain himself in WordPress. If
that meant throwing in some plugins and optimizing 1,000 pages, so be it.
Last week I reviewed his Google Analytics reports, dug deeper into his
content pages, and investigated his existing website’s structure. Through
Google Analytics I could see he didn’t have 1,000 pages, he had about
10,000 pages. ... (more)
This week Twitter and Linkedin united to share status updates across their
mass social media networks. I was thrilled, as I love both communities.
As soon as the functionality was released, I was on my Linkedin profile
attempting to unite the two applications. And for a moment, I quickly fell
out of love with them and all the social ramblings they represent.
At first, the process was ... (more)
We are all familiar with the popularity contests of high school. The idea
of becoming homecoming queen or the student council president scared me as a
teen, as neither were my thing. I was more quiet and into other pursuits.
What is funny is now, some twenty years later, I find myself in Internet
marketing and social media. What is even funnier is the fact that I
didn’t gasp at the i... (more)
Today I ordered Web Analytics 2.0, which is the second book by Avinash
Kaushik, the best selling author of Web Analytics: An Hour A Day. As an
avid website designer, SEO nut, social media fan, and overall Internet
marketing addict, I can’t wait for delivery of my new purchase.
I already subscribe to Avinash’s very popular blog Occam’s Razor, which
provides insightful discussion on Google... (more)
If you’ve ever used WordPress, you know the mass of WordPress’
functionality resides in the plugins. Any high quality theme, blog, or
website is loaded up with plugins. The problem is not the ability to locate
plugins, but the plugin’s actual ability to work without the need for
special coding.
Below is a list of my favorite plugins. These plugins are both functional
and easy to use.... (more)