| By Rebecca Gill |
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| November 12, 2009 06:49 PM EST |
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312 |
I have always been a fan of WordPress. Okay, let me rephrase that. Since I discovered WordPress, I have always been a great fan. Similar to other people, I was hesitant at first. I thought it was simply a blogging application with limited capabilities. I equated it to Google’s Blogger and thought it was solely used for bloggers and it was much to limited for a real corporate website.
Thankfully, I was wrong. WordPress liberated me and it has liberated many website designers and business owners around the world. It is liberating because it is free and it is easy enough for normal – non website designers – people to use. WordPress is robust enough to create elaborate websites, while simple enough an in-house marketing person or business owner to add content and update.
A case in point is a client that just launched a WordPress website. The client is an ERP consulting company based out of Denver, Colorado. More importantly, the client had a limited website needed to upgrade because the company is rapidly growing. I proposed WordPress and the client agreed, then they jumped fully into design mode with me as we added plug-in upon plug-in to do such things as automated imports of news feeds, polls, quizzes, videos, events, live chat, and on and on. As a web designer I love this enthusiasm. It is great to offer a suggestion that your client not only likes, but that they build upon with their own ideas.
At the end of this project my client has a website that is robust, functional, and has solid growth potential. They can maintain it internally or hire a million different WordPress experts around the world to jump in at anytime. They are liberated and a little open source package called WordPress made this liberation possible.
The client and their transformation reminds me of a saying my Grandmother always said.
Give a man a fish; you have fed him for today. Teach a man to fish; and you have fed him for a lifetime.
A normal website is a fish, but WordPress is the lesson of fishing.
As President of an Internet marketing firm, Rebecca is able to utilize her love for online marketing and website promotion to assist small and mid-marketing B2C and B2B organizations achieve long-term business success through online marketing and public relations.
With the launch of Web Savvy Marketing, Rebecca is able to focus entirely on leveraging the Internet to help small and mid-market businesses (SMB) achieve the same exceptional sales growth she helped obtained at TGI. Web Savvy Marketing is a boutique marketing and public relations firm that specializes in search engine optimization, social media campaigns, pay-per-click management, affiliate marketing, and website design, analysis, and reporting.
http://www.web-savvy-marketing.com
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